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Last night, stuffed full of posh canapes and surrounded by pretty Samsung girls, I played with the Samsung Galaxy S3. Organic, watery nature sounds were piped into the exhibition hall, and to accentuate the Pebble Blue and Marble White models on display, the huge room was bathed in a mixture of muted blue and vivid white spotlight. Flicking through the home screen, notifications tray, and various TouchWizesque apps, and of course poking those cartoony icons, I couldn’t help but feel that this is a very odd release for Samsung. For the first time that I can recall, this is a flagship smartphone release where awesome, bleeding-edge hardware isn’t the focus; instead, Samsung is at pains to point out that the Galaxy S3 is a device “designed for humans.”
